Ark Quick Culture: Boycotts and the power of the Black dollar

1 min read

The shuttering of DEI initiatives in federal programs under the Trump Administration have led to a call for boycotts.

The Black church and other leaders called on an economic withdrawal from big brand stores who removed their commitments for fair and inclusive programs in their companies. This tactic is one rooted in Civil Rights strategy, but in the age of digital, this boycott is online. Dame Wylde explores the power of the Black dollar at this moment, has it been effective, and how to navigate this crazy times online.

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